Innovation Tour Limited dates
AI, Creativity & Futures at Sónar+D @ Llotja de Mar
Where creativity, technology, and sound converge to shape tomorrow.

A guided, human-centered journey through Sónar+D’s AI, creativity, and futures program, turning talks, installations, and demos into a live “learning lab” for innovation teams, clients and leadership teams.
Participants move through Sónar+D in a guided small-group tour led by a creative tech expert, visiting a selection of talks, performances, and interactive installations linked to AI, digital culture, and “worlds to come”. The focus is on shared observation and discussion, not big promises: the group uses short prompts to connect the experience to real projects and challenges.
Why it matters
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Critical Thinking
Engaging with technology’s cultural impact sharpens analytical skills and helps participants assess its ethical and societal implications.
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Creativity
Bold ideas, prototypes, and hands-on experimentation ignite innovative thinking.
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Adaptability
Exposure to disruptive technologies nurtures openness to change and the agility to apply new tools in dynamic environments.
What's included
- 1 day full-access ticket to all Sónar+D activities: talks, demos, exhibitions, and networking.
- One pre-event toolkit to guide preparation, reflection, and human skill development.
Wondering how our toolkit looks like? Check an example here: https://toolkit.humanelement.studio/desilence
About
Sónar+D is Sónar’s innovation and digital culture lab, an international congress where creativity, technology, and business meet to explore how creative practices shape the present and imagine new futures. Held alongside Sónar Barcelona, it brings together artists, technologists, researchers, entrepreneurs, and institutions for talks, performances, workshops, and interactive exhibitions focused on AI & Music, creative AI, immersive media, and emerging digital ecosystems